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Strategic Ecosystem Analysis of Digital Orchestration Platforms for Outdoor Recreation: A Comprehensive Study of Origin, Manawa, and Guided App
The digital infrastructure supporting the outdoor recreation industry has historically suffered from extreme fragmentation, forcing professional instructors and outfitters to balance archaic pen-and-paper systems with disparate digital tools. This report provides an exhaustive analysis of three leading solutions—Origin, Manawa, and Guided App—that represent distinct philosophical approaches to solving the "desk-time" crisis for outdoor professionals. By examining their technical architecture, market positioning, and user sentiment, this study identifies the critical features necessary to dominate the next generation of outdoor experience management.
1. Application Overview
The landscape of outdoor recreation software is currently defined by three primary archetypes: the Operationally-Focused SaaS (Origin), the Discovery-Focused Marketplace (Manawa), and the Identity-Focused Professional Workspace (Guided App).
Origin
Origin is a comprehensive, cloud-native booking and scheduling solution specifically engineered for outdoor guiding businesses to automate administrative workflows and optimize resource allocation.1
Core Offer: Origin provides a centralized "operating system" for outfitters that synchronizes real-time availability, guide scheduling, and payment processing into a single, cohesive workflow.2
Beyond simple booking, the application serves as a mission-control center for managing the complex variables of outdoor trips, including client-to-guide ratios, specialized equipment inventory, and automated compliance tracking for permits and waivers.2 It distinguishes itself by prioritizing the back-office efficiency of the outfitter, aiming to maximize the "yield" of every guided trip through intelligent resource management.3
How It Works: The user journey begins with a 2-3 day onboarding phase where Origin’s support team assists in building listings, importing historical data, and training staff.1
- Configuration: The operator defines "Resources" (boats, vehicles, gear) and "Guide Profiles" (qualifications, priority, schedules).2
- Integration: A calendar widget is embedded directly into the outfitter's website using simple code, allowing real-time booking without iFrame-related SEO penalties.3
- The Booking Loop: A customer selects a date and group size. The system instantly checks guide availability and gear inventory. Upon payment, the customer receives an automated confirmation and a link to a digital waiver.1
- Logistics Orchestration: The system automatically notifies assigned guides via SMS or email based on pre-set seniority or priority logic.2
- Post-Trip: The CRM Lite logs the customer's history, and the marketing engine triggers a post-trip review request and a future rebooking nudge.3
Business Model: Origin employs a tiered SaaS model combined with transaction fees.
- Standard: $0/month for early adopters or $199/month (billed annually) with a 5% service fee on transactions.1
- Premium: $399/month (billed annually) with expanded features like ACH payments and a marketing engine.1
- Enterprise: Custom pricing for large lodges and travel operators involving advanced analytics and custom SLAs.1
Manawa
Manawa is the leading international marketplace dedicated to outdoor and adventure activities, connecting local professional instructors with a global audience of adventure seekers.5
Core Offer: Manawa delivers a high-visibility distribution channel that transforms local adventure expertise into an international brand presence.5
Unlike a pure software tool, Manawa acts as an outsourced marketing and customer service department, providing human-led listing translation and 7-day-a-week multilingual support to facilitate global transactions.5 It serves as a bridge for small providers who lack the technical expertise or budget to compete on global SEO terms like "canyoning in the French Alps" or "dog sledding in Tromsø".5
How It Works:
- Onboarding: A provider registers for free and submits raw activity details, photos, and rates.5
- Content Optimization: Manawa’s content team professionally writes and translates the listings into French, English, Spanish, and German.5
- Discovery & Booking: The activity is published to 400,000+ monthly visitors.7 Customers pay online via Manawa’s secure portal.5
- Validation: Providers receive a request via SMS/email and validate it with one click (or automatically if connected via API to software like FareHarbor or Bokun).5
- Settlement: Following the activity, Manawa automates payment to the provider on the 15th of the following month, handling all currency conversions and banking fees.5
Business Model: Performance-based commission model. There are zero subscription or setup fees; Manawa only charges a commission (typically starting at 25%) on "additional clients" generated through their platform.5
Guided App
Guided App is a specialized professional workspace and profile-hosting platform designed to elevate the individual identity and administrative efficiency of outdoor guides and instructors.9
Core Offer: Guided App provides a "Professional Workspace" that centers on the instructor's unique brand and personal connection with the client, rather than commoditized activity listings.9
The platform addresses the "fragmented digital landscape" by consolidating certifications, insurance, activity listings, and client chat into a single, shareable link.9 It is built to bypass the high-commission marketplace model, allowing instructors to own the client relationship from the first inquiry.9
How It Works:
- Profile Creation: The guide builds a detailed bio including professional certifications (First Aid, specific licenses), insurance evidence, and sustainability statements.9
- Link Distribution: The guide receives a unique URL and QR code to use on social media, business cards, and websites.9
- Inquiry Management: Clients discover the guide and initiate a professional chat. This allows for "bespoke adventure creation" and tailoring of trips to the client’s ability.9
- Booking & Payment: Once a trip is tailored, the guide manages the booking through a centralized dashboard and collects payment via the app's secure system.9
- Ongoing Admin: The app provides compliance reminders for certifications and a repository for client reviews.9
Business Model: Subscription-based. A flat rate of £20 per month (after a 30-day trial) with 0% booking commission, allowing instructors to retain the full value of their bookings.9
2. Target Market & Users
Understanding the user personas is critical for evaluating the efficacy of these platforms. The "outdoor instructor" is a diverse role spanning from solo freelancers to multi-location outfitter corporations.
Primary Audience: Professional Guides and Instructors
| Demographic Attribute | Detail |
|---|---|
| Age Range | 25–55 years old.5 |
| Roles | Solo guides, lead instructors, fly-shop owners, outfitter managers.1 |
| Key Goals | Minimizing administrative "desk time," increasing seasonal capacity, and demonstrating high-level professional credibility.2 |
| Primary Pain Points | Managing guide rosters, manual waiver collection, "commission fatigue" from OTAs, and fragmented communication.3 |
| Decision Factors | User experience (UX), speed of payment, technical support quality, and total cost of ownership.9 |
Secondary Audiences: Adventure Seekers and Support Staff
- Adventure Seekers: These are active travelers, often families or couples, who are generally new to the booked activity but seek high trust and professional guidance.5 They value seamless mobile booking, clear refund policies, and direct communication with their guide.10
- Operational Managers: In larger organizations (e.g., "Large outfitters/lodges"), these users are responsible for resource allocation, payroll exports, and reporting.1 They seek "one-click" visibility into guide utilization and gear status.3
User Context & Triggers
The decision to adopt one of these platforms is typically triggered by a specific operational breakdown or growth ceiling:
- The "Paper Breakdown": An outfitter realizes they are losing signed waivers or double-booking boats during peak season.2
- The "Visibility Gap": A guide in a remote region (e.g., Greece or Quebec) has mastered the local terrain but cannot attract international clients without a professional online showcase.5
- The "Relationship ownership" Pivot: A seasoned instructor grows tired of paying 20-30% commissions to generic platforms and wants a professional home where they can direct their "word-of-mouth" referrals.9
3. Problem & Value Proposition
The outdoor recreation industry suffers from a unique set of practical and emotional pressures that these applications must solve to ensure adoption.
Core Problem Solved: The Administrative Overhead vs. Field Time Conflict
Outdoor professionals are primarily motivated by being "outside".2 However, as businesses grow, the "administrative tax"—the time spent on scheduling, waivers, payments, and client emails—threatens both profitability and guide retention.3 Origin and Guided App solve this through automation, while Manawa solves it through outsourcing the marketing and support functions.3
Emotional and Practical Motivators
- Emotional: Instructors feel a deep sense of professional pride in their USP (Unique Selling Point).9 They fear being commoditized or losing the personal connection that defines a high-quality outdoor experience.9 Guided App specifically addresses this by making the instructor the "hero" of the profile.9
- Practical: The stakes of failure include legal liability (lost waivers/expired certifications) and lost revenue (bounced website visitors due to clunky checkout flows).2
Key Benefits & Advantages
| Benefit | Quantitative / Qualitative Impact | Source |
|---|---|---|
| Reduced Desk Time | Origin automates guide assignments and confirmations, moving admin tasks to the background. | 2 |
| Increased Conversion | Origin's simple UI and real-time calendars reduce "bounces" compared to complex, multi-step sites. | 10 |
| Revenue Growth | Manawa partners report 5% to 15% additional customers through international channels. | 5 |
| Professional Credibility | Guided App centralizes insurance and certifications, differentiating pros from "unscrupulous providers." | 9 |
| Financial Control | Guided App's 0% commission model allows guides to retain full earnings, paying only a flat fee. | 9 |
Unique Differentiators
Origin’s primary differentiator is its SEO-integrated Calendar Widget. Unlike competitors that use iFrames (which Google cannot easily crawl), Origin integrates directly, allowing the outfitter's actual activity pages to rank in search results.3 Manawa stands out through its specialist human support; its team is comprised of outdoor enthusiasts who provide "quality, safety and sound advice" in multiple languages.13 Guided App is unique for its Chat-Centric model, which treats the booking process as a professional dialogue rather than an "off-the-shelf" purchase.9
4. Feature Inventory (Critical Section)
This section provides an exhaustive documentation of the features offered by the three platforms, organized by functional category.
4.1. Core Booking & Scheduling Functionality
Real-Time Availability Calendar Widget (Origin)
- What It Does: A live-updating calendar that embeds on the provider's website to show bookable slots.1
- How It Works: The widget uses real-time API calls to check guide schedules, blocked dates, and gear inventory levels. Customers select a date/time and are presented with immediate pricing and booking options.3
- Problem Solved: Eliminates the manual "back-and-forth" of checking schedules via phone or text.
- Relationship: Dependent on Resource Management and Guide Scheduling.
- Strengths: One-click access; no SEO penalty; mobile-responsive.3
- Weaknesses: Requires continuous data integrity from the guides to prevent errors.
- Improvement: "Weather-Adaptive Booking" where the widget automatically grays out slots if local forecasts exceed safety thresholds (e.g., wind speeds for kayaking).
One-Click Validation (Manawa)
- What It Does: Allows providers to approve or decline booking requests with a single interaction.5
- How It Works: When a customer books on Manawa, the provider receives an SMS/email. They click a button to confirm. If connected via API (e.g., FareHarbor), this step is bypassed and the booking is logged automatically.5
- Problem Solved: Gives providers control over who they accept without requiring them to monitor a portal 24/7.
- Relationship: Integrated with Manawa’s Partner Portal and API connectors.
- Strengths: Simplicity; mobile-optimized.5
- Weaknesses: Manual step adds friction if the provider is currently in the field.
- Improvement: AI-suggested rescheduling options if a provider must decline a specific slot.
4.2. Guide & Staff Management
Automatic Guide Assignment (Origin)
- What It Does: Automatically assigns instructors to trips based on business logic.2
- How It Works: The system evaluates guide priority (seniority), specific qualifications (certified for Level 4 rapids), current schedules, and client-to-guide ratios to assign the best fit.2
- Problem Solved: Reduces the logistical complexity of roster management for large operations.
- Relationship: Feeds into the Automated Guide Notifications (SMS).
- Strengths: Highly granular; focuses on safety/ratios.2
- Weaknesses: Can feel "impersonal" if guides have specific unstated preferences.
- Improvement: A "Shift Swap" marketplace within the app where guides can trade assigned trips.
Professional Bio & Profile (Guided App)
- What It Does: A centralized, high-authority digital resume for instructors.9
- How It Works: Instructors upload their bio, certifications, insurance, and local expertise. This is hosted on a unique URL.9
- Problem Solved: The lack of a professional "home" for independent guides who rely on social media DMs.
- Relationship: Linked to the activity listings and chat feature.
- Strengths: Establishes trust; provides SEO for the guide’s name.9
- Improvement: Integration of "Verified Credential" badges through partnerships with organizations like the AMGA or PCIA.
4.3. Financial Management & Payments
Customizable Payment Settings (Origin)
- What It Does: Allows outfitters to set rules for deposits, balances, and tips.4
- How It Works: Operators configure terms (e.g., "50% deposit at booking, balance 48 hours prior"). The system automatically triggers payment requests and processes them via Stripe.4
- Problem Solved: Cash flow management and the awkwardness of collecting money in the field.
- Relationship: Linked to the CRM and Automated Email system.
- Strengths: 24-hour payout cycle; no "reserve funds".15
- Improvement: Integration with Apple Pay/Google Pay for even faster checkout.
Performance-Based Payouts (Manawa)
- What It Does: Automates the monthly settlement of marketplace earnings.5
- How It Works: Manawa collects all customer funds. On the 15th of the following month, they transfer the total (minus commission) to the provider via bank transfer.5
- Problem Solved: Managing international payments and currency conversion for a global client base.
- Relationship: Integrated with the Partner Portal reporting.
- Strengths: Hands-off for the provider; handles all "banking stress".5
- Weaknesses: Long payout cycle (up to 45 days after the trip).
- Improvement: "Early Payout" option for a small additional fee to improve provider liquidity.
4.4. Compliance, Safety & Content
Digital Waiver Storage (Origin)
- What It Does: Collects and centralizes legal release forms.1
- How It Works: Customers receive an automated link post-booking to sign a digital waiver. The signed PDF is stored in their profile and can be viewed by the guide on their mobile device.2
- Problem Solved: The physical clutter and legal risk of paper waivers.
- Relationship: Prerequisite for the "Booking Confirmed" status in some workflows.
- Strengths: Legally robust; searchable database.1
- Improvement: "Group Waiver" signing where one parent can sign for multiple minors in one flow.
Human-Led Translation (Manawa)
- What It Does: Professional translation of activity listings into 4 languages.5
- How It Works: Manawa’s internal writers take the provider's description and re-write it for maximum conversion in French, English, Spanish, and German.5
- Problem Solved: The language barrier that prevents local guides from reaching high-spending international tourists.
- Relationship: Core part of the "International Visibility" promise.
- Strengths: High quality (not machine-translated); optimized for local SEO.5
- Improvement: Video subtitle translation for provider-submitted promo clips.
4.5. Communication & CRM
Integrated Professional Chat (Guided App)
- What It Does: A secure channel for pre-booking and post-booking dialogue.9
- How It Works: Interested clients can message the guide directly from their profile. Guides can tailor the trip details and send custom quotes within the chat.9
- Problem Solved: Fragmented communication across WhatsApp, Email, and Instagram.
- Relationship: Enhances the Personalization pillar of the app.
- Strengths: Builds trust; allows for bespoke planning.9
- Improvement: "Shared Location" feature for meeting points within the chat.
Automated Confirmation & SMS Reminders (Origin)
- What It Does: Triggers transactional messages based on booking status.1
- How It Works: The system sends an email confirmation at booking, an SMS reminder 24 hours before the trip, and a follow-up email after completion.2
- Problem Solved: High "no-show" rates and the labor of manual client follow-up.
- Relationship: Uses data from the CRM Lite and Booking Dashboard.
- Strengths: High open rates for SMS; keeps clients informed.2
- Improvement: "Interactive SMS" where clients can reply with their gear sizes directly to the bot.
5. Feature Relationship Map
The features of these applications do not exist in isolation; they form a complex ecosystem where data and triggers flow between modules to create a seamless operational loop.
5.1. System Dependencies & Enhancements
- The Resource-Booking Dependency: In Origin, the Online Booking Widget is functionally dependent on the Inventory & Resource Management module. A kayak trip cannot be booked if the inventory of "Adult Life Jackets" is marked as zero.1
- The Certification-Safety Loop: Within Guided App, the Activity Listings are enhanced by the Certification/Insurance Verification. A listing for "Lead Climbing" is more persuasive—and lower risk—when the guide's verified AMGA license is visible on the same page.9
- The Marketing-Conversion Enhancement: Origin’s Integrated Marketing Engine becomes exponentially more powerful when fed by the CRM Lite. By knowing that a customer booked a "Beginner Fly Fishing" trip last year, the system can automatically send a "Intermediate Techniques Workshop" nudge exactly 11 months later.1
5.2. The Core Feature Loop (Ongoing Engagement)
- Discovery: The guide shares a Unique Profile Link (Guided App) or a customer searches the Manawa Marketplace.5
- Conversion: The customer interacts with the Real-Time Calendar Widget (Origin) or Activity Listing (Manawa).3
- Validation: The provider accepts the request via One-Click Validation or the Automated Assignment logic.2
- Onboarding: The Automated SMS System triggers a Digital Waiver request.2
- Execution: The guide uses the Booking Dashboard to manage the trip on the day.3
- Retention: The Marketing Engine requests a 5-star Review, which is then showcased on the Professional Bio to drive future "Discovery".3
5.3. Identified Gaps in the Feature Ecosystem
- The "Offline" Sync Gap: While Guided App is developing Offline Functionality, the current ecosystem lacks a way to manage last-minute "backcountry changes" that sync back to the main booking office when a guide is out of signal range.9
- Weather-Logistics Integration: There is a logical gap between "Activity Booking" and "Real-time Environmental Data." No current player offers an automated "Weather Refund" or "Weather Reschedule" trigger based on actual meteorological data.
6. User Sentiment Analysis
Analysis of Trustpilot reviews, Reddit threads, and industry commentary reveals a polarized sentiment regarding the transition from manual to automated systems.
6.1. What Users Love (Praise Patterns)
- Operational Freedom: Users consistently cite the "relief" of having a "one-stop shop" that allows them to get away from the desk.2
- Human Support: Manawa partners highly value the Dedicated Account Manager and the "passion" of the support team who understand outdoor sports.5
- SEO Visibility: Origin users praise the SEO-friendly widget, noting that it has "significantly simplified life" by bringing customers directly to their own site.3
- Professional Optics: Independent guides love Guided App for giving them a "professional workspace" that differentiates them from "unscrupulous providers".9
6.2. What Users Dislike (Frustration Factors)
- Commission Friction: The 25%+ commission on marketplaces like Manawa remains a major pain point for high-volume operators who feel they are "losing their margin".5
- Payout Delays: The monthly payout schedule (Manawa) is often criticized by small businesses needing immediate cash flow.5
- Integration Complexity: Users of some platforms (like FareHarbor) have noted "clumsiness" when attempting to integrate multiple systems, leading to a desire for "simpler" tools like Origin.11
- The "Human Element" in Automation: In the RV rental sector (a adjacent outdoor industry), owners complain that renters "expect to call you and troubleshoot," suggesting that software cannot fully replace the need for high-touch guide-client interaction.17
6.3. Most Requested Features
- Advanced Analytics: Operators are asking for "clearer dashboards" to understand business performance without manual data aggregation.18
- Subvendor Management: Large operators want the ability to manage "sub-guides" and separate payroll exports directly from the platform.1
- Mobile-First Workflows: Guides consistently ask for better offline access and mobile functionality to manage their schedule while in the field.9
6.4. Churn Reasons
The "churn" in this space is driven by two main factors:
- Complexity Overload: Users abandon a solution if it feels like it was "built a decade ago" and requires too much training.11
- Economic Shift: Providers often switch from marketplaces (Manawa) to solo tools (Origin/Guided App) once they have built enough "word-of-mouth" momentum to avoid high commissions.5
7. Competitive Landscape
The outdoor recreation booking space is increasingly crowded, with traditional players facing disruption from niche-focused entrants.
7.1. Top Competitors
| Competitor | Primary Focus | Key Strength |
|---|---|---|
| FareHarbor | Generic Tour Booking | Massive scale, Booking.com backing, 24/7 support.11 |
| Peek Pro | All-in-one Activity SaaS | Robust mobile app, extensive CRM, intuitive dashboard.21 |
| Bokun | Marketplace Connectivity | Low booking fees (1-1.5%), direct Viator integration.19 |
| Retreat Guru | Wellness/Yoga | Niche-specific for multi-day spiritual and health retreats.23 |
7.2. Comparative Feature Analysis
| Feature Category | Origin | Manawa | Guided App | Industry Standard |
|---|---|---|---|---|
| Guide Logic | Superior (Auto-assign) | N/A | Basic | Moderate |
| Visibility | Moderate (SEO widget) | Superior (Multilingual) | Low (Self-driven) | Variable |
| Pricing Model | SaaS + 5% Fee | 25% Commission | Flat Subscription | Fee-only or Sub-only |
| Ease of Use | High (Modern UI) | High (Outsourced) | High (Simple bio) | Low (Legacy clunk) |
7.3. Competitive Advantages & Market Gaps
- Origin's Edge: Origin wins on Operational Specificity. While FareHarbor is a generic tool, Origin’s guide-to-client ratio logic and gear inventory tracking are "best-in-class" for high-intensity outdoor work.2
- Manawa's Edge: Manawa wins on Market Access. No other player provides professional translation and an international distribution network for a 0€ setup fee.5
- Guided App's Edge: Guided App wins on Instructor Sovereignty. It is the only tool designed to help the guide "own" the brand and avoid commission fees entirely.9
- Market Gaps: No current player offers Inter-Operator Resource Sharing (e.g., Outfitter A renting a boat from Outfitter B via a shared API when overbooked) or Automated Safety Dispatch (tracking guide locations via GPS during active trips).
8. Ideal User Experience & Feature Roadmap
Synthesizing user needs, complaints, and technical gaps, the "Ideal User Experience" for an outdoor instructor is one where the software acts as a "Silent Assistant"—handling the logistics without interfering with the personal nature of the outdoor experience.
8.1. The Ideal Experience Definition
The ideal platform must offer a "Field-First" UX. This means a mobile interface that works offline, allows for quick adjustments (e.g., adding an extra person to a rafting trip at the launch point), and provides the guide with all necessary safety/medical data at their fingertips.2
8.2. Recommended Features to Solve Critical Pain Points
- Dynamic Resource Re-allocation (High Impact): An AI-driven engine that suggests trip reshuffling based on guide qualifications. If a "Class 4" guide calls in sick, the system should automatically identify "Class 2" trips that can be moved to free up a qualified instructor.
- Universal Waiver ID (Medium Impact): A system where clients can have a single "Outdoor ID" that stores their medical and waiver data securely, usable across any outfitter on the platform to reduce checkout friction.
- Backcountry Offline Sync (High Impact): A robust local-first database architecture for the mobile app that allows guides to log trip completion and client incidents offline, with automatic background sync upon returning to signal.9
8.3. Priority Recommendations (Ranked by Feasibility & Impact)
| Priority | Feature / Change | Rationale | Feasibility |
|---|---|---|---|
| 1 | Advanced Reporting Dashboard | Solves the #1 complaint about weak analytics and manual data work.18 | High |
| 2 | "Shift Swap" Guide Portal | Reduces manager administrative load by empowering guides to manage their own rosters.3 | High |
| 3 | Integrated CRM Marketing Engine | Converts one-time tourists into repeat local adventurers, increasing LTV.1 | Medium |
| 4 | Weather-Responsive Pricing/Booking | Addresses the unique environmental volatility of the outdoor industry. | Low |
Key Takeaways
The outdoor recreation software market is moving toward a bifurcated future where instructors must choose between Commission-Free Sovereignty (Guided App), Automated Operational Scale (Origin), or Global Marketplace Distribution (Manawa).
- Origin is the strategic choice for growing outfitters who have hit a "logistical ceiling" and need automated guide and resource management to survive.2
- Manawa is the essential partner for providers looking to expand into international markets without the overhead of building their own marketing and translation teams.5
- Guided App represents the future for the "independent pro" who values direct client relationships and professional branding over mass-market visibility.9
For any platform seeking to dominate this space, the "moat" will not be the booking button; it will be the depth of integration into the guide’s actual workflow in the field. Success requires moving beyond "transaction management" to "experience orchestration"—ensuring that safety, compliance, and personalization are handled automatically so the instructor can focus on what they do best: guiding.2
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